Juneberry’s story is rooted in the belief that healthcare should feel less like a transaction and more like a community. Our name comes from the Juneberry—often called the "serviceberry"—a native fruit that has long symbolized the beauty of reciprocity. In nature, the serviceberry thrives by giving back to its environment, creating a cycle of mutual support. At Juneberry Health, we apply this same principle to the dementia journey: we believe that when families are empowered to share their deep knowledge of a loved one, and clinicians are given the time to truly listen, the entire "circle of care" flourishes.

The inspiration for our company began at Old Morse Park in Cambridge, where co-founders Roy and Emily’s children played together under the neighborhood trees. As we watched them pause their games to pick and share juneberries, we navigated Emily’s mom’s diagnosis and the importance of the "family voice." We realized that for those navigating Alzheimer’s and related dementias, the caregivers and the people they care for are the true keepers of the patient’s story. We saw a profound need to build a service that honors that role—turning the lived experience of families into the clinical insights doctors need.

Now based in Maryland, Juneberry Health uses AI to bridge the communication gap that often leaves families feeling overwhelmed and clinicians feeling rushed. We serve as a digital navigator that ensures the person behind the diagnosis is never lost. By streamlining the care planning process, we give providers the most precious resource of all: time. Time to focus on the human connection, time to support the caregiver’s struggle, and time to build a path forward rooted in dignity and shared wisdom.