Juneberry Health is named after the serviceberry, a native fruit that thrives by giving back to its environment. In nature, the serviceberry creates a cycle of mutual support. At Juneberry Health, we believe healthcare works the same way: when families are empowered to share what they know and clinicians have the tools to act on it, everyone benefits.

The company started at Old Morse Park in Cambridge, MA, where co-founders Roy and Emily watched their kids pick juneberries off the neighborhood trees. While the kids played, we talked about many things, but also our work. We both had other jobs and would chat about how Emily’s work in health services research and Roy’s work as a data engineer could be combined to actually improve healthcare. Then in 2024, after a year of waiting and repeated testing, Emily's mother was diagnosed with Alzheimer's. After that, there was more waiting, and no one to consult about what could help or how to find supportive services. Her family was left figuring it out alone while the disease progressed.

More than 70% of families facing a dementia diagnosis report the same experience. Patients and families lack coordinated care, and the result is avoidable hospitalizations, faster decline, and enormous cost. A single coordinated plan connecting them to available services would have been so helpful. And yet, despite Medicare recognizing the importance of a care plan, fewer than 2% of eligible dementia patients receive one. Not because clinicians don't care, but because they don't have the time or the tools to deliver it within the realities of a primary care visit where most patients are seen. And dementia is just one example. Across chronic and complex conditions, primary care has been stripped of its ability to be the quarterback of a patient's health journey. Families are left navigating alone. Practices are overwhelmed. Billions in available reimbursement goes unclaimed.

Now headquartered in Baltimore and developed in collaboration with Johns Hopkins University, Juneberry Health is building the infrastructure to bring coordinated care planning back to primary care. Our platform, TrellisPlan, is an AI-powered clinical decision support tool that places the reasoning of expert geriatricians in the hands of any primary care practice. It automates the generation of personalized, guideline-based care plans that are built to withstand Medicare audit, so practices can claim the revenue they're owed and patients and families finally have a clear path through the care landscape.

We are starting with dementia because the need is urgent and 7.2 million patients are waiting. But our architecture is built to extend across every complex condition where primary care should be leading and currently can't. The serviceberry gives back to everything around it. That's how we think about what we're building.